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OUR STORY The history of Wartmann™
The Wartmann™ brand has been synonymous with quality, innovation, and healthy cooking since its establishment in 2014. However, the company’s roots date back to 1996, when it began as a supplier of hardware tools. Initially operating in the Netherlands, Wartmann expanded its reach across Europe in 2016 and into Turkey in 2023, becoming a trusted name for kitchen appliances, kitchen tools, and professional kitchen knives.
By 2014, the company recognized the growing demand for modern, high-quality kitchenware and launched the Wartmann brand to meet the needs of a dynamic market. Today, Wartmann focuses on supporting home cooks who value healthy lifestyles, food safety, and culinary creativity.
Our extensive product range includes dehydrators, air fryers, slow juicers, blenders, kitchen mixers, and a variety of sous vide devices, slow cookers, vacuum machines, and accessories. Every Wartmann product is crafted with attention to detail, combining style, functionality, and strict adherence to food safety standards. All products are shipped from our central warehouse in the Netherlands directly to distributors, ensuring reliable service to our partners.
Mission & Vision Core Values and Goals
At Wartmann, we are guided by a strong commitment to:
Quality and Innovation
Bringing cutting-edge technology and design to kitchens across Europe and beyond.
Healthy Cooking and Lifestyle
Developing products that support safe and nutritious cooking experiences, meeting the demands of a modern lifestyle.
Practicality and Affordability
Offering products that balance functionality, durability, and cost-effectiveness, with a focus on reliability for home cooks.
Customer-Centric Approach
Adapting swiftly to market needs and supporting distributors and retail partners.
Why Choose Us Differentiators and Strengths
What can we offer to our valued distributors and customers:
Modern Product Range
Trendy kitchen appliances, professional knives, and related accessories designed for healthy cooking.
Food Safety Compliance
Every product is designed and manufactured to meet stringent European safety and quality standards.
Centralized Distribution
All products are shipped from our own stock-keeping warehouse in the Netherlands to distributors in Europe and beyond.
Targeted Market Presence
Maintains strong relationships with a limited number of trusted distributors, ensuring focused and effective market coverage.
KEY EVENTS Our timeline
Company founded
Location: NetherlandsCompany founded, wholesale of tools and accessories
On August 1st, 1996 the company was founded as a wholesale company selling hardware tools and (sport)accessories.
Limited Liability Company
Location: NetherlandsBecoming a limited liability company
On March 29, 2023 the company changed it's legal structure to a limited liability company.
Wartmann™ - kitchenware and electrical appliances
Location: ViennaWartmann™ registered - kitchenware and electrical appliances
In June 2014, the company shifted its focus entirely to kitchenware and electrical appliances, registering the brand name Wartmann™.
Expansion into Europe
Location: New YorkExpansion into the European market
At the start of 2016, the company expanded its sales activities from the Netherlands into Europe, working with partners to sell in the Nordics and Western Europe. It was also the first year the company showcased its products at the Ambiente trade fair in Germany.
Expansion into Turkey
Location: TurkeyExpansion into the Turkish market
After some earlier successes, the company entered the Turkish market in October 2023.
